NOIDA, NCR DELHI, 25th February 2021:The famous SARAS Aajeevika Mela 2021, focusing on the theme of ‘tradition, art, craft and culture’, will be organised first time in Noida from 26 February to 14 March 2021 at Noida Haat, Sector 33, NOIDA.
While addressing the press meet of SARAS Aajeevika Mela 2021 on today, 25thFebruary at Noida Haat, Mr. Charanjit Singh, Joint Secretary, Ministry of Rural Development, Govt. of India said, The finest handicraft products of rural India will be at display at the SARAS Aajeevika Mela 2021 organised by theMinistry of Rural Developmentand National Institute of Rural Development and Panchayati Raj (NIRDPR). More than 300 craftsmenwill participate in this exhibition. Visitors can enjoy over 60 cultural programmesand regional cuisines from across India at the Aajeevika India Food Court.
The SARAS Aajeevika Mela will showcase the best collection of products of handloom, sarees, dress materials, accessories and handicraftsfrom different states. Here is the highlight of some of the products which will be exhibited at the Mela.
Handloom
Kalamkari (AP), Mekhala Chadar (Assam), Cotton and Silk (Bihar), Kosa Saree (Chhattisgarh), Bharat Gunthan and patch work (Gujarat), Tassar Silk and Cotton dress material (Jharkhand), Chanderi and Bagh print (MP), Eri Silk (Meghalaya), Tasar and Bandh Sarees (Odisha), Kachipuram Silk (Tamil Nadu), Poschipuram (Telangana), Paschima (Uttarakhand), Katha, Batik print, Tant and Baluchari (West Bengal).
Handicraft
Pearl Jewellery (AP), Water Hyacinth handbag and Yoga mat (Assam), lacquer bangle, Madhubani painting and Sikki crafts (Bihar), bell metal products (Chhattisgarh); mud mirror work and Dori work (Gujarat), terracotta (Haryana), tribal jewellery (Jharkhand), Channapatna toys (Karnataka), Sabai grass products and Patachitra on palm leave (Odisha), leather bags, wall hanging, lamp sheds (Telangana), home décor products (Uttar Pradesh), Dokra craft, Sital patti and diversified products (West Bengal).
Natural Food
Natural spices and food products from different states across the country will be available at the dedicated food stalls. Food products like ginger, tea, pulses, coffee, papad, apple jam, pickles will be available for sale at the Mela.
The special highlight of the SARAS Aajeevika Mela 2021 will be the dedicated kid’s zonefull of fun activities. A wide range of cultural programmesrepresenting various states will also be organised.
All the visitors will have to follow a strict COVID-19 protocolat the SARAS Aajeevika Mela 2021. Wearing of mask and social distancing will be mandatoryfor all at the Mela premises. Sanitizer machinesand regular sanitizationwill also be implemented within the Mela premises. Ambulance has been on standby for any emergency services.
A wide range of products from over 27 stateswill be exhibited and available for sale at the SARAS Aajeevika Mela 2021. The Mela is being organised by the Ministry of Rural Developmentand National Institute of Rural Development and Panchayati Raj (NIRDPR)with an objective to provide an opportunity of earning to the artisans, craftsmen and weavers from rural India, those who lost their livelihood during the COVID-19 lockdown.
The SARAS Aajeevika Mela will help in spreading our Prime Minister’s vision of ‘Vocal for local.’
